Why rankings are not the goal
A keyword can bring thousands of clicks from people who never buy, and another can bring a few clicks from people who all do. Search Console shows clicks and positions. It does not show money. To choose which pages to write and which keywords to push, you need both in one table.
Where twelvebit shows it
Open Search. The tiles show clicks, impressions, click rate, average position and, with revenue connected, estimated revenue. The Keywords card lists each query with clicks, impressions, CTR, position and estimated revenue. Pages · from Google Search does the same for each page.
The revenue on this page is an estimate, and the page says so. Google does not tell any analytics tool which keyword a visitor typed. twelvebit multiplies the clicks of a query by the revenue per visitor of the Organic Search visitors who landed on that query's top page. When fewer than five such visitors exist, it uses the Organic Search average and marks the row avg. The Organic Search row on the Overview is the attributed number.
