Find the pages that bring sales

Why page views do not answer this

The home page always has the most views. That does not make it the page that sells. A pricing page, a comparison or one blog post can be the last page that people read before they pay. If you know which pages those are, you know which pages to improve first and where to send traffic.

Where twelvebit shows it

The pages card on the Overview has four tabs. Two of them answer this question:

• Page gives the revenue to the last page viewed before the payment, in the visit that gets the credit.
• Entry page gives the revenue to the first page of that visit: the page that brought the buyer in.

A blog post that is a strong entry page and a weak last page brings buyers but does not close them. That is normal. Your pricing page closes them. The Revenue page adds Landing pages by revenue, with customers and a share for each page.

How to do it

1. Connect a payment provider, so that pages can carry revenue.
2. Open the Overview, choose 30 or 90 days, and open the Page tab.
3. Compare revenue with visitors on each row. A page with high revenue per visitor deserves more traffic.
4. Switch to Entry page to see which content brings buyers in.
5. Click a page to filter the whole dashboard to visits that saw it, and read the channels that send people there.

What to do with the answer

Link to the closing pages from the entry pages that bring buyers. Fix the pages with many visitors and no revenue first, because they have the most people to win. To see the step where people leave, build a funnel.