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Guides

Guides for online stores.

Plain answers to the questions that store owners ask about analytics: cookie banners, consent, and which visit gets the credit for a sale.

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  • Shopify analytics without a cookie banner

    When does a Shopify store need consent for analytics? The law in the EU and UK, Shopify's banner and Customer Privacy API, and cookieless analytics, explained.

    Updated

  • Ecommerce revenue attribution, explained

    First touch, last touch and linear models, attribution windows, and why Shopify, GA4 and Meta report different revenue for the same orders, with an example.

    Updated

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