Measure the revenue from X and Reddit posts

Why a post needs its own number

When you build in public, one post can be your best week. In most dashboards that week is a bump labelled "Social" or "Direct", and you cannot tell which post did it. You need to see the post on the chart, on the day it went out, with what it sent.

Where twelvebit shows it

twelvebit searches Hacker News, Reddit and X for posts that name your site, and pins each post on the Overview chart. A pin shows the visitors and the revenue that the post sent. For X, that is the visits from the post's own t.co link, from an hour before to 14 days after. For Reddit and Hacker News, it is the visits from that site in the two days after the post.

The Mentions card lists the posts. On the Referrer tab, t.co opens a row for each X post, labelled with its author, so you can see which post brought the buyers.

How to do it

1. Connect a payment provider, so that posts can carry revenue.
2. Open Settings → Integrations → Mentions. Searching X is on by default. Add up to 10 keywords, such as your product name.
3. Open the Overview. The Mentions switch under the chart shows or hides the pins.
4. Click Referrer, then t.co, to see each X post on its own row. The X links docs explain the labels.

Social mentions and X link attribution are part of the Growth plan.

What to do with the answer

Write more posts like the ones that sent buyers, not the ones that sent likes. Reply in the threads that are still sending people. If a post sends many visitors and no revenue, look at the page it links to. To watch a launch post as it happens, use the live view.